The 40% Licensing Advantage

MSPs save vs FortiGate/SonicWall subscription bundles

• ✓IPS, VPN, and fleet management are all included, no security-service tier
• ✓You pay per appliance, not per security service
• ✓No surprise renewal pricing. Just a flat rate

One Appliance, Zero Add-Ons

Replaces a multi-box firewall + fleet-manager stack

• ✓Firewall, VPN, IPS, and fleet management, all in one appliance
• ✓One control screen, one support call
• ✓No multi-vendor blame game when something breaks

Threat Detection Built In, Not Bolted On

Rule-based IPS and VPN encryption, included standard

• ✓Stateful inspection blocks malicious traffic at the edge
• ✓Every rule and policy change logged and auditable
• ✓Site-to-site and remote VPN encryption included, no add-on license

Sub-30-Minute Deployment

The fastest onboarding, sell the uptime SLA

• ✓A guided setup wizard gets you a working policy in under 30 minutes
• ✓Multi-WAN failover and HA clustering built in
• ✓No manual tuning, no certified-engineer requirement

Cold Outreach

Hi [Name],

I help MSPs like you offer stronger network security to their clients. I wanted to introduce you to Firecradle, a managed firewall appliance built for setups like yours.

Unlike FortiGate or SonicWall, Firecradle cuts your license costs by 40%. It includes rule-based IPS and VPN as standard. It also brings firewall, VLAN, and fleet control into one box. Best of all, it's plug-and-play: your team can have a site enforcing policy in under 30 minutes, not days.

Would you be open to a 15-minute call? I can show you how we've helped other MSPs cut firewall costs and offer stronger security to their clients.

Best,
[Your Name]

Renewal Interception

Hi [Name],

Is your FortiGate or SonicWall security renewal coming up in the next 60 days? I wanted to share something that might interest you. Firecradle offers the same kind of stateful firewall, VPN, and rule-based threat detection, at 40% less cost.

We've helped dozens of MSPs move away from costly per-service licensing tiers and surprise renewals. The appliance approach is simpler, the costs are clear, and your clients get IPS and VPN encryption as standard.

No pressure, just wanted to make sure you know about this option before you renew.

Let me know if you'd like to chat,
[Your Name]

Post-Incident Outreach

Hi [Name],

I saw the news about the [recent breach/intrusion event]. It's a good reminder of how important perimeter security really is.

At Firecradle, we build rule-based threat detection into every box: stateful inspection, IPS, and VPN encryption, all included. We do this without the extra plans of a FortiGate or SonicWall setup, or the fees that pile up on older firewalls.

Are you checking how safe your clients are? I would love to show you Firecradle. It can help you stand out. It can help your clients feel safe.

Available to chat this week,
[Your Name]

vs FortiGate

• ›40% cost savings. No security-service subscription tiers, no surprise renewals
• ›IPS and VPN bundled in (FortiGate charges extra for these via FortiGuard)
• ›Single-appliance simplicity vs FortiGate + FortiManager stack
• ›Sub-30-minute guided deployment (no certified-engineer requirement)

vs SonicWall

• ›Fleet management included, not a separately licensed NSM console
• ›One vendor, one support call (no juggling hardware and extra plans)
• ›No agent sprawl. Firewall, VPN, and VLAN policy are built in
• ›Rule-based IPS included (SonicWall Capture ATP/RTDMI are subscription add-ons)

Common Objections

• ›"We already use [FortiGate/SonicWall]" → Firecradle coexists and replaces on next renewal
• ›"You're too new" → Backed by Takelan's VCradle/ShadowCradle engineering ecosystem
• ›"My clients won't switch" → We handle migration, minimal cutover downtime
• ›"You don't have FortiGuard-style AI threat intel" → Correct. We use rule- and signature-based detection only, but it ships included, not locked behind a paid plan
• ›"Support is critical" → 24/7 engineering support, dedicated MSP SE