Position Firecradle for Enterprise Buyers

Enterprise Scale, SMB Simplicity

No consultants needed. Setup takes under 30 minutes

• ✓Plug-and-play box. No multi-week rollout
• ✓Central cloud dashboard for each site and box
• ✓Your team manages it — no vendor-certified engineer required

Licensing You Can Really Audit

One flat price per box. Every rule change is logged

• ✓One price per box — no per-feature license unlocks
• ✓Each rule, NAT policy, and VPN change is logged for you
• ✓No FortiGuard-style subscription tiers to track or renew

HA That Really Gets Tested

Keepalived-based clustering, documented failover

• ✓Sub-second failover with active/passive HA clustering
• ✓Multi-WAN failover removes single-ISP downtime
• ✓Failover drills that don't disrupt service, ready to show clients

One Vendor for the Whole Perimeter

Firewall, VPN, routing, fleet control — all in one box

• ✓No separate firewall, fleet manager, and VPN box to juggle
• ✓Consistent policy and rules across each site
• ✓No more multi-vendor integration headaches or finger-pointing

CIO/Director Outreach

Hi [Name],

I wanted to reach out about something many IT leaders are rethinking: how they refresh their firewalls.

Most firms are stuck with costly, multi-tier license stacks. These stacks lock IPS, app control, and fleet management behind separate plans. They still need a trained engineer to set up. We built Firecradle in a new way. It's a single Ubuntu-based box, one price. Stateful firewall, IPS, VPN, VLAN, and cloud fleet management all come built in. It deploys in under 30 minutes.

The result: lower total cost, one vendor to manage, and a firewall stack your team can really check.

Would you be open to a short talk about how this could change your next firewall refresh?

Best regards,
[Your Name]

Post-Incident Follow-up

Hi [Name],

The recent [network intrusion/incident] is a strong reminder of why edge security matters. Most firms think they're safe until an audit, or an incident, proves them wrong.

Firecradle takes a different approach. It uses clear rule- and signature-based threat detection, not an opaque black-box engine. It logs each policy change for you. And you can test its HA failover any time you want.

If your team is reviewing its security setup, I'd like to show you what a clear, single-vendor approach looks like.

Anytime this week works,
[Your Name]

Budget Season Email

Hi [Name],

With [budget season / fiscal year planning] coming up, many of our big clients are looking again at their firewall spending. The usual story: FortiGate, FortiManager, and IPS or app-control plans add up to $500K-$1M or more each year across a fleet. On top of that, there's the work of tracking each renewal.

Firecradle changes the math. One vendor, one clear price per appliance, and no surprise fee tiers. Most customers save 35-45% in year one. That number grows in years 2 and 3, as license-renewal work drops to zero.

If you'd like to see the numbers for your fleet, I'd love to share a full cost analysis.

[Your Name]

Licensing & Audit

• ›All-inclusive pricing per box (no per-feature license unlocks)
• ›Every rule, NAT, and VPN change is logged for you
• ›An open, Ubuntu-based box, not closed code you must just trust
• ›No license-tier gaps, common when firewalls come from many vendors

Total Cost of Ownership

• ›One box replaces FortiGate, FortiManager, and IPS/app-control add-ons
• ›35-45% lower year-one costs than typical NGFW licenses
• ›Flat pricing per box (no per-feature, per-tier, or per-user surprises)
• ›Save on day-to-day work: one control screen, one support call

Multi-Site & HA

• ›Central cloud dashboard across all locations and boxes
• ›Rules and VLANs follow policy, so settings never drift
• ›Real-time alerting across the entire firewall fleet
• ›Keepalived-based HA clustering, testable on demand